Editorial Policy

Our content is written primarily to help you, not to chase search rankings. We avoid keyword stuffing, generic filler and unnecessarily long introductions.

We only claim to have physically tested a mattress when we have actually done so and explicitly state this on the page. Otherwise we use careful language based on specifications, materials, research and available customer feedback.

AI may assist with drafting and research organisation, but pages are reviewed before publication for accuracy, relevance and unsupported claims. We aim to publish useful pages rather than padding the site with thin content.